Sexist, Creepy and Just Plain Wrong

Do the new “marionette” Direct TV commercials give you the heebie jeebies?

There are currently three to be uncomfortably confused by – Wife meeting an unaware guest (really? you don’t mention your wife is a puppet?), Son flying from a ceiling fan(are wires a dominant gene?) and, the most disturbing of all, Wife disrobing and attempting an awkward sexual dance.

It’s difficult to know where to begin with all that’s just wrong with this campaign.

As this is positioned as reality, (otherwise that stunned friend would accept those wires as truly “not weird”), there are some disturbing unanswered questions. Where did this guy find this woman? Where do these wires go? Who is controlling them?

Frankly, the conclusion drawn is that Husband is a modern Frankenstein who concocted his very own … ahem… “companion” animated to his requirements and then proceeded to procreate a son, also to his manipulative specifications.

Husband is a creep, through and through.

That pathetic, sexist and creepy seduction in the “Am I Pretty?” ad takes the women’s movement back by about 60 years. The overall implication of this campaign, that women are puppets, – kinda sweet, kinda stupid, kinda willing to swallow whatever baloney Husband spews and keep coming back for more – is exactly the stereotype women have been fighting for decades. And now it’s made absolutely real; this woman is really and truly a puppet! And an ideal one, as she serves and services unquestioningly.

On a more tangental note – How does she get that robe off when there are wires running through it?

Husband’s conversation with Son reminds me of the novel “Room.” How did they reproduce this kid? How (again) stupid is this kid? Does he have any life outside of the house? No one has ever pointed out his wires are unusual? WHO IS CONTROLLING THESE WIRES? 

Is that really the first time he got caught in the ceiling fan?

And the worst wrongness of all – I had to look up the offering company because the massive amount of weirdness stuck in my brain and not the actual brand.

Remember – if your audience remembers your “singing monkeys” but doesn’t remember YOU, you’ve just wasted your money.

A “dreamy” folding mailer helps Lincoln-Way students’ dreams come true.

CLICK HERE for a quick video about Lincoln-Way’s custom mailer with built-in return envelope. 

Have you purchased your ticket? Our job with the Lincoln-Way Foundation for Educational Excellence is to design materials that will get this fundraiser and mega-raffle noticed!

Using a bright green and lively purple, we feature a mix of images of actual students and stock photography to convey the importance – and benefit – of buying a raffle ticket.

Marketing materials include four direct mailers, two of which are surprising simple (they look pretty tricky) folding pieces which include return envelopes, buckslips, posters and of course the tickets themselves which come with $100 worth of local coupons (your money for the ticket back right there!)

Printing and mailing schedules are optimized with our vendor partners, so costs are kept as low as possible.

Get your chance to win $100,000 before July 27th to be eligible for an Early Bird Drawing! You’ll be helping our region’s students and getting 12 very nice coupons! Click here or call 815-462-2999.