It's All About Finding The Right People

Dr. Asad Zaman and Zmedi were referred to us when they were adding a new physician to their staff, Dr. Georgios Karanastasis. Dr. K is from Greece and is fluent in the language (besides, of course, being an outstanding physician). Zmedi was hoping to promote Dr. K to the Chicago Southland’s Greek population, but was unsure how to go about this.
We pulled a mailing list of people of Greek heritage, through fraternal, religious and professional organizations that cater to that community in tight zip codes, within easy reach of both the Hazel Crest and Tinley Park locations. We then designed a direct mail card and posters that introduced Dr. K in a brief but effective manner, concentrating on his birthplace, his inspiration (he was born on Kos Island, also home to Hippocrates, the father of medicine) and his education and credentials. Posters were placed near the new Zmedi clinic in Hazel Crest’s Waterford Estates, at Advocate South Suburban Hospital where he is affiliated, and in appropriate churches.
Turns out, we all found the right people. Zmedi was so pleased with the success of our work for Dr. K’s introduction that we’ve become their go-to agency. Watch for other Zmedi media and promotions, so you can see how we’re helping to take their brand to a whole new level.