You don’t have to start all over again to start all over again.
Dr. Kidanu Birhanu is a physician with decades of experience, with multiple fellowships, certificates and recognitions achieved (including one of USA Today’s Top Doctors in 2011). In shifting his practice to concentrate on weight loss, anti-aging and sexual health in both women and men, he needed our help.
His first need was a name and slogan for this new focus. We brainstormed dozens of ideas and presented him with a list of about 8. From this list, Dr. Birhanu chose 3 that he felt completely comfortable with. We created a focus group of women within our networks, both business and personal, formulated a brief survey and got input, feedback and results to tally, analyze and confirm. The name “ReNewYou” won by a considerable margin. That affirmation build a foundation for Dr. Birhanu’s success. The slogan was also determined by research, worded in such a way as to inform viewers of the entire practice subtly, with professionalism.
We went to work on a logo, again presenting Dr. Birhanu with many options. His three selections went in front of our focus group, in different color formats, to ensure that what we were planning on putting out there really answered what patients would recognize and respond to. When the logo was identified, we put together his website, selecting images, designing and writing the copy.
We’ve also created business cards. As Dr. Birhanu begins to market his practice through seminars (we’ll help him there too), he can leave behind a wonderful resource with a long shelf life, a bookmark. We’re helping with social media construction and with content, working to build Dr. Birhanu a following (Please LIKE on this Facebook page!)
Uninspired by your current marketing materials? Give us a call at 708-614-9766. We can help.
Do you know someone requiring design, advertising or marketing savvy, either starting from scratch or starting over again? Just forward this blog.
If you’re looking for a patient, thoughtful and attentive physician – who will really listen – to help with general health and weight loss/bariatric surgery challenges, make an appointment with Dr. Birhanu via email or telephone, 708-229-1395.