Sometimes, reality sets recommended procedures on its ears. The urology practice of Drs. Uppuluri, Patel and Chavin has been successful and well-recommended for many years, yet they didn’t have a logo, a slogan, a website or even a name, generally the first things a business is tasked with creating. For a long time, that worked. Now, it was changing. Recommended...

Oh my goodness. What a twist, what a change of heart, what a positive message after all! I truly hope that you were able to experience this commercial, a true-meaning-of-Christmas gift from Apple. A teenager, seemingly glued to his phone, seemingly bored out of his mind by this family Christmas gathering, is in fact creating a...

  If you’ve watched any television this holiday season, you’ve been subjected to this commercial, or some version of it. And odds are, you’ve cringed. Social media is atwitter (get it?) with “I’ll never buy a Honda” and “Honda, these are the most annoying commercials ever” and “I was thinking about buying a Honda but that...

A few months ago, I was in the grocery store, considering which hot chocolate flavoring to purchase. Usually, I’m a Hersey’s syrup kind of gal, but for some reason, I was in the coffee and tea aisle, with Nestle’s Quik in one hand and Ovaltine in the other, reading the labels for sugar, sodium and...

Ed Ritzema was really bummed about the lack of response in his direct mail efforts. He spent alot of money, mailed to alot of people and just didn’t see the return on his investment. He is passionate about saving ash trees from the Emerald Ash Borer (EAB), now gaining ground faster and faster in the...

You don’t have to start all over again to start all over again. Dr. Kidanu Birhanu is a physician with decades of experience, with multiple fellowships, certificates and recognitions achieved (including one of USA Today’s Top Doctors in 2011). In shifting his practice to concentrate on weight loss, anti-aging and sexual health in both women...

  “I just wanted to send you a quick note to say thank you for helping make our 2013 tax season a success. I was hesitant to implement another postcard campaign because I attempted one in 2010 which was not very successful. I did not like the postcard the company created…it was a little cheesy...

As my advertising hero Don Draper likes to ask, “What’s the benefit?” In my own marketing philosophy, I always add, “What makes the product unique?” Sometimes, in marketing a town or a region to attract tourism dollars (“heads in beds” or “feets in sheets”), the tendency is to emphasize benefits that are very commonplace. You see hundreds of the...