http://www.youtube.com/watch?v=xCYwAOCLiTA   The other day, my husband, relaxing after a hard day’s work with his newspaper and pipe, pulled me out of the kitchen where I was preparing his meat and potatoes while wearing a dress, high heels and a string of pearls and asked me to watch a commercial. (Can you find all that’s...

As my advertising hero Don Draper likes to ask, “What’s the benefit?” In my own marketing philosophy, I always add, “What makes the product unique?” Sometimes, in marketing a town or a region to attract tourism dollars (“heads in beds” or “feets in sheets”), the tendency is to emphasize benefits that are very commonplace. You see hundreds of the...

Waaaayyy back in 2009, we designed a (beautiful and effective) logo, business card, brochure and bio card for Dr. Gregory Primus, who was founding Chicago Center for Sports Medicine and Orthopedic Surgery in Tinley Park. Logo design is always an interesting journey and Dr. Primus was so smart about it, we actually wrote an article...

The clients of Chef Tom Grotovsky think he is Unforgettable. He arrives in your home with menu planned and food, utensils and equipment all in hand. He prepares the food, creates a tablescape for you and your guests, simmers, sears and sautes. The gastronomic delight is elegantly served and paired with wine. You enjoy a...

The Ravens upset the 49ers, squares paid and hundreds of thousands of chicken wings were consumed (along with quantities of my cousin Barb’s Mystery Salad – oh, yum). The Showgirls won the Chase for Coke, marvelously integrating internet media and building web hits. Watching the Badlands get sabotaged by a chicken crossing the road was not...