Some people dream of flying. Some dream of the Blackhawks winning another Stanley Cup. Some people dream of going to work in their underwear.
John Poulos dreamt of owning his own restaurant. A friendly little place, serving delicious hot sandwiches, ice cold soft drinks and, of course, Chicago-style hot dogs. John had the location, he had the plan, he had the recipes. He needed a logo.
He needed us.
He had a sketch, a concept of a smiling hot dog in a bun. We put our talents to work and designed the dog at just the right angle and weight, cooked up some in the office to get the color just right and began the face. We gave John a choice of eye styles, smiles, noses (with or without) and legs (with or without there too). We worked on getting the placement and treatment of the condiments exactly so (the mustard squiggle was a challenge, but we finally nailed it). We included several font choices – something easy to read yet a little unique, fun but not outright goofy.
After several rounds and lots of “Mr. Potato Head”-type rotations, John was perfectly pleased. The logo lights up his restaurant, decorates magnets and wallpapers his website. (We designed his menu board too).
Uninspired by your current marketing materials? Give us a call at 708-614-9766 or reply to this email. We can help.
Thank you to Denise Elser, who referred us to John and Yanni’s Dogs! Anyone you know making their dreams come true with a business of their own and requiring design, advertising or marketing savvy? Just forward this email.
And the next time you’re in Chicago on north Broadway, between Balmoral and Berwyn, stop in at Yanni’s Dogs. Grab a gyro, a chicken sandwich, a salad or a hot dog. And tell John that Rollins Palumbo sent you.