Marketing Materials For A Urology Practice. Finally.

Sometimes, reality sets recommended procedures on its ears. The urology practice of Drs. Uppuluri, Patel and Chavin has been successful and well-recommended for many years, yet they didn’t have a logo, a slogan, a website or even a name, generally the first things a business is tasked with creating.

For a long time, that worked. Now, it was changing.

Recommended to us by a local hospital’s Medical Staff Development Director, Dr. Chavin laid out the problem. Prospective patients, he knew, are now doing more and more research on the web before scheduling any procedures, making any appointments, or even choosing a physician. Even when a primary care doctor recommends a specialist, patients are checking them out thoroughly before making a phone call. Patients want to see their doctors’ faces before meeting them. They want to read CVs. They want to know that the physician they are selecting really knows his or her stuff – and they want to feel a bond before they ever shake hands. Dr. Chavin knew that, even considering the practice’s stellar reputation, in this fast-changing digital world, they had to get out there – and fast.

Smart man.

As there were no existing marketing materials, we asked alot of questions about the philosophy of the practice, the style of the physicians, their specialities, their reputations, their attitudes about patient care and their goals for their patients – and for the practice. We read through CVs. We investigated online reviews of each doctor. We talked about preferences in colors, styles and themes.

The doctors selected the name Chicago South Suburban Urology and we went to town. First, we designed and presented a variety of logo directions, then began to refine, redesign and then arrived at the logo you see above, a stylized illustration of exactly what concerns a urologist. Simple and clear, in a clean blue that can be used digitally, in print, on lab coats and office uniforms and on promotional products. We also wrote their slogan, which truly exemplifies CSSU’s philosophy.

We designed and wrote the website; again simple, clear and very easy to navigate. It’s chock-full of information already, with more to come as we continue. We researched and investigated all things urology to write the copy, with the doctors giving us input and edits as necessary.

Now, a web search helps locate the entire practice quickly. Patients can use the website as a resource for all their urological challenges and they can become better acquainted with all medical professionals right online.

CSSU is a perfect example of how a successful business needs to continuously evolve to stay successful. Together, we took a well-regarded but very traditional practice and brought it into modern times.

Giving The Unforgettable Chef an unforgettable brand

The clients of Chef Tom Grotovsky think he is Unforgettable. He arrives in your home with menu planned and food, utensils and equipment all in hand. He prepares the food, creates a tablescape for you and your guests, simmers, sears and sautes. The gastronomic delight is elegantly served and paired with wine. You enjoy a leisurely gourmet meal in the comfort of your home, free to enjoy the wine, with no one waiting for you to leave so they can turn out the lights. And when you are finally finished? Your kitchen is in apple-pie order, as if the culinary experience appeared by magic.

Unforgettable, indeed.

Chef Tom also teaches cooking classes (he gave me a remarkable little tip about getting bits of eggshell out of batter that dramatically improved my chocolate chip cookies) and is happy to cook at charitable events.

Yes, Chef Tom is Unforgettable. But he needed an unforgettable corporate identity, from logo to business card, from website to coupons. Using black ink only to be cost-efficient and make printing a breeze, we designed a logo that is at once cerebral, elegant and “foodie”. The graphic conveys all those delicious bites, firmly entrenched in memory, and the calligraphic typeface is unexpected and refined.

We then created all the materials he needed to strengthen and build his brand. We even created a template that Chef Tom can use when he prints his custom menus for those dinner parties. Click here to see the website – and make sure you turn your sound up.

Then we had a real brainwave! As The Unforgettable Chef is a luxury item and our target is higher-income folks with a real appreciation for good food, we arranged with WBBM for The Unforgettable Chef Cooking Classes to be prizes for the daily Smart Quiz. The Unforgettable Chef was mentioned to thousands and thousands of listeners four times each morning for three days – with no funds spent on radio time!